David Lurie – President, Seth Ellis Chocolatier, LLC

You know my strength was in food and beverage my strength was an opening new hotels and so laying out kitchens and so we had to layout the manufacturing facility and pick all the equipment and source all the products to make our truffles and create the recipes and scale the recipes, and put in a financial resources and raise money and do those kinds of things in the very start of the business and then in 2012, my partners left and at that same time the landlord of the building that we were leasing said he was going to sell the building. And so we needed to move. And now move a manufacturing facility into a new location A. Negotiate and find the right location; B. figure out how to get it all moved in a very short period of time; we had two weeks to get the…shut down the shop, have enough inventory to fill orders, deliver it to the new facility, get it set back up, and get a certificate of occupancy so that we could operate again. We did that in about a two and a half week period. If I did not have the hotel experience that I had, there’s no way that would have happened. In most cases, when you move a facility like that it’s three months. And you have to find someone else to make the product for you while you in transition. We never did that.